Blogs = Branding
Businesses are taking on Blog marketing as a mainstream marketing strategy and are reaping the rewards in terms of new inquiries, customers and business. Blogs define you as the authoritative expert in your marketing niche. For blog marketing to be effective, the content must be fresh and interesting enough to attract readers and be good enough to get other bloggers to link to the postings.

The blog should provide interesting reading and resource materials to your targeted customers. The blog will much more quickly gain a readership following if the content plan is good and your blog should allow interested readers to find navigation links to your website.

LinkedIn = Professional Networking
LinkedIn allows users to create and maintain a list of their professional contacts to be able to network to grow your business. One of the keys for successful LinkedIn networking is to spend some time building up a complete profile. The more information you share on your profile, the more searchable you become and more chances you will be able to make a real connection with someone.

Facebook = Social Networking
Facebook is the social networking piece and works at a more personal interaction level. Facebook is about building relationships. Facebook is the social networking platform of choice for professional networkers.

Are there other areas of social media that can be used? Of course! But the premise of BLIF marketing is to establish core strategies that can become the social media marketing foundation.

BLIF Marketing taps into the power of social media marketing.  With hundreds of social media sites available, BLIF marketing focuses on the most important three tools that a small business owner needs.

1. Blogging: You can quickly gain a following on the Internet. There are an ever increasing number of people who regularly read blogs as their source of news and information.
2. LinkedIn: LinkedIn is the most accepted tool for connecting professionals here you establish a broad network of business relationships.  What makes LinkedIn different is that it has become the accepted norm as the universal business networking tool.
3. Facebook: the social networking piece and works at a more personal interaction level. Facebook is about building relationships. Facebook is one of the most powerful social networking services available and is very popular with small business owners.

Are there other areas of social media that can be used? Of course! But the premise of BLIF marketing is to establish a core strategies that can become the social media marketing foundation.